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Where refined vision meets seamless execution.

DALLAS-FORT WORTH & NEW YORK CITY WEDDING & EVENT PLANNER 

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Videography by Lee Kounas Film Co.

Welcome to Virtuous Endeavors — a Dallas–Fort Worth and New York City wedding planning firm devoted to refined, thoughtfully led celebrations.​

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For over eight years, we have guided couples through a strategic and seamless planning experience defined by clarity, elevated design, and meticulous execution.

 

Every detail is handled with intention — allowing you to remain present, confident, and fully immersed in your celebration.​

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offering
PLANNING
DESIGN
COORDINATION
"A Dream Come True Thanks to the Best Wedding Planner! I cannot express enough how incredible our experience was with Jessica and Virtuous Endeavors. From the very first meeting until the last dance at our wedding, she proved to be an absolute gem."

Rachel T. - Dallas, TX

Happy Couple celebrating after ceremony in Dallas, TX wedding planned by Virtuous Endeavors
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YOUR CELEBRATION BEGINS HERE
The planning experience should feel organized, elevated, and effortlessly led. Tell us about your wedding day, and let’s begin crafting a celebration that reflects your vision with precision and care.

Refined Celebrations. Real Moments. Follow Along

Ruby

2026-01-03

Jessica, Brittany and Meg were nothing short of lifesavers. As the type A, go to 'planner' in my circles, I knew as a bride I needed strong wedding managers to be 'go to's for all the questions I knew others would have on the day. Beyond this, the team went above and beyond problem solve the many unforeseen 'day of' troubles (random blank place cards, baskets for the welcome table, wrong florals), truly putting my mind at ease to come to the rescue, to give me my day of bliss. On top of all the preparation and day of stress, we and the team were also up against managing a same day set up and tear down, all of which, thanks to the team's detailed Excel and ample prep, were handled with precise execution. Our perfect day would not have been possible without them and we're so grateful.

Sean

2025-12-19

Hiring Virtuous Endeavors was one the smartest things we did for our wedding. Having an experienced team working with you on the logistics and coming up with solutions to problems you had even thought of yet was a godsend. Brittany really went above and beyond to make our wedding special and allow us the space to work on the fun parts instead of solely focusing on the nitty gritty. She did so much to organize and communicate with all of our vendors while taking the time to respond to all of our questions; I can't say enough good things! I would recommend Brittany and the Virtuous Endeavors team in a heartbeat! A++

Esmeralda

2025-12-04

Alexandria is simply amazing! We hired her as our day of coordinator and we're so glad we did. She helped us with our timeline, took charge of communication with our vendors, which took some pressure off of us. She is very passionate about what she does and it shows in how much she cares and wants the couple to have the best time of their lives the day of the wedding. She was always quick in answering all of our questions whenever we texted, emailed, or called. I am very appreciative of the way she took care of us and gave us some really great advices along the way. We really had the best time at our wedding. Thank you Alexandria for being part of our day & making it that much more memorable!

Connor

2025-11-18

Literally the best venue you could ask for. No words can describe the professionalism, good refs, and overall atmospher of the property and staff.

Ashley

2025-11-18

We are so happy we chose to work with Virtuous Endeavors!! Especially with our assigned coordinator Alexandria Adams. She went above and beyond to make our wedding day extra special. We are so grateful to Virtuous Endeavors. If I could do it all over again and work with Alexandria, I absolutely would. Everything was smooth and perfect!!

Tara

2025-11-05

We hired Virtuous Endeavors as our Day-of Coordinators for our wedding, but Jessica and her team really went above and beyond that. They started months before to make sure by the time the actual day came around, everything would run smoothly and easily. Everyone was a pleasure to work with and The whole Virtuous Endeavors team would be the perfect addition to anyone’s wedding day!

Talene

2025-10-15

We cannot say enough amazing things about Virtuous Endeavors and our incredible planner, Brittany! From day one, she was so patient, organized, and genuinely invested in making our wedding perfect. She guided us through every step, kept us calm when things got stressful, and went above and beyond to make sure every detail came together beautifully. Thanks to her, our day was seamless and absolutely magical. We truly could not have pulled it off without her! If you’re looking for a planner who’s professional, kind, and deeply committed to her couples, look no further than Brittany (in the NYC area) and the Virtuous Endeavors team!
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